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What’s our mission? That’s easy. To always provide you with the most effective go-to solution for safe, natural odor removal. Emphasis on the safe and natural. And we believe that by doing that, Fresh Wave can actually make your world happy, healthy and odor free. But here’s the best part. Call it good karma or just having a conscience, we want to make these great products without using harmful chemicals or wrecking the planet. It’s important to us, and we know it matters to you, too.